Guides
WhatsApp Business guides
Plain-English guides on the WhatsApp Business API, pricing, message templates, ads and team inboxes, written for businesses setting up WhatsApp for customers.
5 min read
WhatsApp Business app vs WhatsApp Business API
The WhatsApp Business app and the WhatsApp Business API are not the same thing. Learn what each does, where each stops, and how teams use both.
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How to get WhatsApp Business API access
A practical walkthrough of getting the WhatsApp Business API: what you need, how a provider fits in, number requirements, verification and the green tick.
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WhatsApp Business pricing explained
How WhatsApp Business messaging is priced: Meta's per-message charges, message categories, the 24-hour window, and what your platform subscription covers.
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WhatsApp message templates: categories, approval and examples
How WhatsApp message templates work: the categories, how approval works, what gets rejected, and how to write templates customers actually answer.
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Click-to-WhatsApp ads: how they work and how to track results
Click-to-WhatsApp ads send people from Facebook and Instagram straight into a WhatsApp chat. Learn how they work and how to track which ads bring customers.
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How to run WhatsApp as a team: shared inbox setup guide
How to run one WhatsApp number with a whole team: assignment rules, tags, internal notes, quick replies and response-time habits that keep customers happy.
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Bring your WhatsApp conversations together.
Give your team one place to manage customer conversations, internal team chat, bulk campaigns, automation, Facebook and Instagram lead forms, Click-to-WhatsApp ads, a website widget, commerce, quotations, appointments, and scheduling.