One workspace
Shared Team Inbox
All incoming WhatsApp messages land in one workspace, so your team can collaborate on customer conversations from a single hub.
WatMark is a WhatsApp Business messaging platform—shared team inbox, bulk campaigns, automation, Facebook and Instagram lead forms, commerce, and task boards in one place, so support and sales reply together on WhatsApp.
WhatsApp messaging charges are separate.
Built on the WhatsApp Business Platform
The platform
Shared inbox, campaigns, automation, Facebook and Instagram lead forms, commerce, multiple numbers, task boards, AI-assisted tools, and alerts — the WhatsApp features your team actually uses.
The dashboard is your team's operations view for WhatsApp. It pulls together unread chats and messages, delivery, campaign activity, and overdue task reminders so you can see what needs attention without opening every conversation.
01
Unread chats, messages, and waiting conversations
02
Delivery, campaign sends, and template health
03
Overdue task reminders in one place
The shared inbox is where WhatsApp conversations land for your team. Everyone works from the same workspace, with conversation history visible to the people assigned to handle each chat — so customers are not tied to one person's phone.
01
One workspace for incoming WhatsApp conversations
02
History teammates can pick up at any time
03
Multiple employees can handle chats together
A chat is assigned by adding an agent tag to it. Choose round-robin to rotate chats through your team, or least-loaded to send work to whoever has the fewest chats. Rules run on the server, so new chats are assigned even when nobody has the app open.
01
Round-robin or least-loaded assignment
02
Agent tags control who receives each chat
03
New chats assigned even when the team is offline
Task boards turn WhatsApp chats into follow-up work your team can track. Create a task from a conversation, move it across stages such as Pending, In Progress, and Completed, and highlight overdue items so nothing slips.
01
Create follow-up tasks from WhatsApp chats
02
Shared board with stages your team can move work through
03
Overdue work is highlighted so it stays visible
Quick replies are named shortcuts for the messages your team sends every day. Save a reply once, insert it in a conversation when you need it, and add, edit, or delete shortcuts anytime as your scripts change.
01
Named shortcuts for common WhatsApp replies
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Insert them in conversations to reply faster
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Add, edit, or delete replies whenever you need
Campaigns let you send outbound business messaging with approved WhatsApp templates — without forwarding messages one by one. Address each recipient by name, target tagged audiences, and watch campaign health from the dashboard.
01
Bulk send approved templates to customers and leads
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Personalize messages with the recipient’s name and tags
03
Segment audiences and track campaign delivery
Automation helps you promote a new product or discount, and send shipping or delivery updates, without spending hours forwarding messages one by one. Flows use approved WhatsApp templates and run from WatMark so your team can focus on conversations that need a person.
01
Promote products and offers automatically
02
Send shipping and delivery updates on WhatsApp
03
Use approved templates — no manual forwarding
Facebook & Instagram
A Meta lead is someone who submits a form on a Facebook or Instagram ad. Connect your Meta business account, sync those forms and the people on them, then search by name, phone, or email and move each person through Lead, Contacted, Qualified, Opportunity, Converted, and Disqualified.
01
Facebook and Instagram lead forms sync from your Meta account
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Each form shows its status, how many people submitted it, and the last update
03
Search by name, phone, or email and filter by stage
WhatsApp Commerce turns a chat into a place to browse and buy. Share product catalogs, send item details, and request payment in the conversation so customers do not have to leave WhatsApp to complete an order.
01
Share product catalogs inside WhatsApp
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Send item details from the same conversation
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Request payment without sending customers elsewhere
Businesses that use more than one WhatsApp number can connect them in WatMark. Keep support, sales, or brand lines separate while your team still works from the same platform.
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Connect more than one WhatsApp Business number
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Keep each number’s conversations in its own inbox
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Run campaigns from the number that matches the audience
AI suggests replies from conversation history and can surface conversation insights for employees to review, edit, and send — it does not reply to customers automatically. Turn AI on or off in Settings. Translation helps you read customer messages in another language while keeping the original text accessible.
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Suggested replies and conversation insights
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Employees review, edit, then send — no automatic replies
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Translate messages when needed, with the original still available
Settings lets each person control AI suggested replies and conversation insights, plus how they get alerted. Play a sound for incoming messages and due reminders, pick a tone such as Ping or Bell, set how many times it repeats, and preview it before you use it.
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Enable or disable AI suggested replies and conversation insights
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Sounds for incoming messages and due reminders
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Choose a tone, set repeat count, and preview the sound
Meta Leads
A Meta lead is a person who fills out a form on a Facebook or Instagram ad. WatMark pulls those forms from your connected Meta account, so your team can see who enquired and follow them from a new lead to a converted customer.
Where each person sits
WatMark
Connected · Harborline Business
Forms: 4·Last sync: 22 Sep 2026 09:36 AM·CRM events: Healthy
| Name | Stage | Created |
|---|---|---|
| Lina Farouk | Lead | 21-Sep-2026 10:15 PM |
| Omar Haddad | Contacted | 21-Sep-2026 06:27 PM |
| Noor Alami | Qualified | 21-Sep-2026 04:41 PM |
| Hassan Malik | Lead | 20-Sep-2026 09:47 PM |
| Maya Kapoor | Opportunity | 20-Sep-2026 03:18 PM |
Each Facebook or Instagram form is listed here, with the people who submitted it and the stage your team has reached.
Powerful features
The same capabilities teams used WatMark for — bulk messaging, automation, a shared inbox, and campaign insight — now in one product view.
Product
Pick a screen, or let them play through.
WatMark
12
28
5
2
71
1
4
3
71 conversations read · 2 failed · 3 teammates active
April product update
54
52 delivered · 2 failed
Appointment reminder
32
31 delivered · 1 failed
product_update_v2
54 sends
appointment_reminder
32 sends
order_status
18 sends
tell me what you looking for
Overdue · Aug 9 · Pending · +971 50 000 0001
Hi, any update?
Overdue · Aug 11 · Pending · +971 55 000 0002
Quote: John
Overdue · Aug 12 · In Progress · +971 52 000 0003
Aisha Khan
Omar Hassan
Priya Nair
See unread chats, message volume, delivery, campaign health, and overdue task reminders in one view.
01 / 13
Organize conversations by tags and auto-assign them with round-robin or least-loaded rules — WatMark's strongest differentiator.
Example tags
Examples you define for your business — not fixed system tags.
One WhatsApp platform for marketing outreach, sales conversations, a shared team inbox, and campaign management.
Use approved templates for product updates, offers, and order notifications, then measure what was sent and delivered.
WatMark
Campaign
Template preview
Hello {{name}}, we have an update for you. Reply to this message if you have any questions — our team is here to help.
Sample demo data — approved templates only
WatMark
Conversations
Sample demo data
Can you tell me the status of my order?
Interested in the downtown unit
Need documents for enrollment
Sara Al Maktoum
Omar Hassan
Support
Hi, I placed an order last week.
10:02
Hello Sara — happy to help. Could you share your order number?
10:03
Can you tell me the status of my order?
10:05
WhatsApp Coexistence
Supported WhatsApp Business numbers can use WhatsApp Coexistence, allowing your team to continue using the WhatsApp Business App while connecting the number to WatMark.
Coexistence availability depends on Meta support for your number. Not every WhatsApp Business App capability is available through the Cloud API.
WatMark can exchange WhatsApp events and messages with external systems through APIs and webhooks. No invented third-party integration logos.
Cloud API connectivity for your business number
Exchange messages and events with WatMark
Connect to the systems you already use
Also supports Meta Embedded Signup for connecting WhatsApp Business Platform accounts where applicable.
Practical fit for businesses where several people handle customers through WhatsApp.
Right agent, every lead
Route property inquiries to the right agents with tags and keep every lead conversation organized.
One inbox for every order
Handle order questions, share catalogs, and send shipping updates from one shared inbox across your store team.
Specialists by trip
Coordinate bookings and traveler updates while assigning chats to specialists by destination or trip type.
A clear owner for each inquiry
Manage admissions and parent inquiries with clear ownership across counselors and support staff.
Tagged to the right staff
Organize patient and appointment conversations with tagged assignment for the right staff.
Threads stay with the account manager
Keep client WhatsApp threads assigned to account managers without conversations getting lost.
Pricing
Everything you need to manage WhatsApp, with more capabilities as your business grows.
Annual billing
Everything your small team needs to manage WhatsApp conversations.
Billed annually
Included
5 users
WhatsApp messaging charges apply separately.
Key features
For businesses that rely on WhatsApp every day.
Billed annually
Included
Unlimited users & history
WhatsApp messaging charges apply separately.
Key features
Connect WatMark to your systems with advanced API access and integration support.
Billed annually
Included
Unlimited users & history
WhatsApp messaging charges apply separately.
Key features
See how Starter, Business, and Enterprise compare.
| Feature | Starter | PopularBusiness | Enterprise |
|---|---|---|---|
| Users | 5 | Unlimited | Unlimited |
| Conversation history | 3 days | Unlimited | Unlimited |
| Shared inbox | |||
| Team dashboard | |||
| Team chat | |||
| Tags | |||
| Team task boards | |||
| Quick replies | |||
| Campaigns | |||
| Bulk messaging | |||
| Automation | |||
| Meta lead forms |
WhatsApp messaging
Meta conversation charges apply separately based on applicable WhatsApp pricing. Complimentary service-conversation allowances, when Meta provides them, are billed through WhatsApp — not as WatMark credits.
AI
AI usage is billed separately based on consumption.
Custom development
Quoted separately based on requirements.
FAQ
Straight answers about how WatMark works for your team.
Messaging
No. WatMark generates suggested replies and conversation insights based on conversation history for employees to review, edit, and send. AI does not automatically send replies to customers. You can turn AI on or off in Settings.
Want this on your number? Book a demo
Demo
Tell us about your team and how you use WhatsApp today. We'll follow up to schedule a walkthrough.
Prefer email? Write to [email protected]
Give your team one place to manage customer conversations, bulk campaigns, automation, Facebook and Instagram lead forms, and commerce.