WhatsApp Business Platform for Teams
WatMark is a WhatsApp Business Platform for Teams. Manage customer conversations, leads, and follow-ups in one workspace. Your team can share a WhatsApp inbox, assign enquiries, organise customer records, run supported campaigns, and automate messaging workflows.
Built on the WhatsApp Business Platform
Inside the workspace
One inbox for the whole team
A customer writes on WhatsApp. Your team assigns it, replies, and saves the follow-up in WatMark.
A first message sends the welcome. When they come back after a quiet period, WatMark sends the return reply — a saved message or a campaign.
Learn moreProduct
The same capabilities teams used WatMark for — bulk messaging, automation, a shared inbox, and campaign insight — now in one product view.
Business and Enterprise plans include API and webhook access. Enterprise adds custom integrations and integration support.
Cloud API connectivity for your business number
Exchange messages and events with WatMark
Connect to the systems you already use
Also supports Meta Embedded Signup for connecting WhatsApp Business Platform accounts where applicable.
Pricing
Choose a WatMark plan based on your team size, conversation history needs, and integration requirements. Prices are in UAE dirhams (AED) or US dollars (USD). WhatsApp messaging charges from Meta are separate from your WatMark subscription. AI usage and custom development may also cost extra.
Everything your small team needs to manage WhatsApp conversations.
Billed monthly
Included
5 users
WhatsApp messaging charges apply separately.
Key features
For businesses that rely on WhatsApp every day.
Billed monthly
Included
10 users & unlimited history
WhatsApp messaging charges apply separately.
Key features
Connect WatMark to your systems with advanced API access and integration support.
Billed monthly
Included
Unlimited users & history
WhatsApp messaging charges apply separately.
Key features
See how Starter, Business, and Enterprise compare.
| Feature | Starter | PopularBusiness | Enterprise |
|---|---|---|---|
| Users | 5 | 10 | Unlimited |
| Conversation history | 3 days | Unlimited | Unlimited |
| Shared inbox | Included | Included | Included |
| Team dashboard | Included | Included | Included |
| Internal team chat | Included | Included | Included |
| Tags | Included | Included | Included |
| Task boards & tickets | Included | Included | Included |
| Quick replies | Included | Included | Included |
| Campaigns | Included | Included | Included |
| Bulk messaging | Included | Included | Included |
| Automation | Included | Included | Included |
| Meta lead forms | Included | Included | Included |
Currency
Plan prices are shown in UAE dirhams (AED) or US dollars (USD). Toggle currency on this page.
WhatsApp messaging
Meta charges for delivered WhatsApp messages are billed separately. The calculator on this page shows UAE (AED) rates only; rates for other countries differ and Meta can revise them. Messaging charges are not included in the plan price.
AI
AI usage is billed separately based on consumption.
Custom development
Quoted separately based on requirements.
See a monthly Meta bill in UAE dirhams, separate from the plan price.
FAQ
Straight answers about how WatMark works for your team.
Platform
WatMark is a WhatsApp Business communication platform that helps teams manage customer conversations, campaigns, and messaging from one place — with shared inbox, internal team chat, dashboard, tags, assignment, task boards, support tickets, quick replies, bulk campaigns, campaign analytics, automation, Meta leads, Click-to-WhatsApp ads, a website widget, commerce, quotations, invoices, appointments, scheduling, multiple numbers, templates, AI-assisted replies, translation, and notification alerts.
Platform
WatMark connects through the WhatsApp Business Platform / Cloud API. You will need a WhatsApp Business number set up for platform use. Supported numbers can also use WhatsApp Coexistence with the WhatsApp Business App where available.
Platform
Where WhatsApp Coexistence is supported for your number, you can keep using the WhatsApp Business App while connecting that number to WatMark. Not every Business App capability is available through the Cloud API.
Platform
WhatsApp Coexistence allows supported WhatsApp Business numbers to remain usable in the WhatsApp Business App while also connecting to a business platform like WatMark. Availability depends on Meta support for your number and region.
Platform
WatMark connects through the WhatsApp Business Platform / Cloud API. Businesses typically work with an approved WhatsApp Business Solution Provider to set up and manage that connection. WatMark is built on this official platform.
Platform
The green tick marks Official Business Account (OBA) status on WhatsApp. On a paid WatMark subscription, we can submit an OBA application on your behalf at no extra WatMark fee. WhatsApp (Meta) alone decides whether to approve it, based on factors such as brand credibility, public presence, and domain reputation. Approval is not guaranteed. A typical review takes about 3 business days. Approval or rejection does not affect your ability to use WatMark. Connect with support to request an application.
Platform
You can use any valid number that can receive an OTP by SMS or voice call — a virtual number or a regular SIM. If you already have a WhatsApp API number with another provider, it can be migrated to WatMark.
Platform
Yes. WatMark is for teams wherever WhatsApp Business Platform messaging is available. Messaging still has to follow WhatsApp’s policies for your country.
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Team
Yes. WatMark is built for teams. Multiple employees can work from a shared inbox, with conversation history visible to the people assigned to handle each conversation.
Team
Yes. Shared team internal chat is separate from the customer's WhatsApp conversation. Employees can message each other or a group, @mention a teammate, leave an internal note, share a file, reply in a thread, search, and pin a message. A mention sends a notification. Inside a customer conversation, an employee can add an internal note such as @Accounts Can you check this customer's payment? or @Alex Please check delivery status. The customer does not see that note, and the mentioned teammate can take action from the notification.
Team
Yes. WatMark can auto-assign new chats with round-robin or least-loaded rules using agent tags. Rules run on the server, so chats are assigned even when nobody has the app open.
Team
Tags help you categorize conversations and control which employees can see and handle them. Example tags might include Sales, Support, VIP, or New Lead — these are examples you define for your business, not fixed system labels.
Team
Yes. The team dashboard shows unread chats and messages, delivery, campaign sends, template health, agent activity, and overdue task reminders so you can see what needs attention.
Team
Yes. You can create tasks from conversations and track follow-ups on a shared team board with stages such as Pending, In Progress, and Completed. Overdue work is highlighted so nothing slips. The same Tasks area can also open a support ticket from the chat.
Team
Yes. An employee can click Create Ticket on a conversation. The ticket has an ID, customer, category, priority, assigned employee, and status. Status moves through Open, Assigned, In Progress, Waiting for Customer, Resolved, and Closed. It can also hold an SLA, internal notes, attachments, a related order, a related invoice, and a resolution. A high-priority ticket can require a response within 30 minutes, and WatMark shows the time remaining or that the SLA is breached. Internal notes are visible only to employees. The ticket view shows open tickets, high priority, SLA breached, waiting on the customer, and resolved today.
Team
Starter includes 5 users and Business includes 10 users. Enterprise includes unlimited users, so you can add as many people as your operation needs.
Team
Yes. In Settings you can play a notification sound for incoming messages and due reminders, choose an alert tone such as Ping or Bell, set how many times it repeats, and preview the sound before you use it.
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Messaging
Yes. Your team can create named shortcuts for common WhatsApp replies, then insert them in conversations. Quick replies can be added, edited, or deleted anytime.
Messaging
Yes. You can send outbound bulk messages using approved WhatsApp templates, personalize them for each recipient, and target tagged audiences through WatMark campaigns.
Messaging
Yes. Campaign analytics follows a send from delivered and read through replies, leads, customers, and revenue. The same view shows failed messages, campaign cost, cost per lead, conversion rate, ROI, and how many leads each employee generated.
Messaging
Yes. Rules and chatbots can reply to customers automatically, for example with a welcome, an away message, a keyword reply or a menu, and hand the chat to an agent. You can test them before going live. Automated sends still follow WhatsApp’s messaging rules.
Messaging
A Meta lead is a person who fills out a form on a Facebook or Instagram ad. WatMark syncs those forms from your connected Meta account so your team can search each person and move them from a new lead to converted. WhatsApp Commerce is separate: it lets you share catalogs, product details, and payment requests in the same chat.
Messaging
WatMark opens that chat as a lead and records the campaign, ad, ad set, customer, phone number, message, lead source, assigned employee, and the date and time. A patient who comes from Facebook → October Dental Campaign is stored as lead source Facebook Ads, campaign October Dental Offer, ad Free Consultation, assigned to Sarah. You can then see that the campaign generated 84 leads and 17 customers.
Messaging
Yes. The WatMark website widget is a chat button you place on your site. It is not only a link to WhatsApp. When a customer visits a page such as /dental-implants and clicks Chat with us on WhatsApp, WatMark records the website, the page, the click, the WhatsApp conversation, the lead, and the sale. The employee sees Source page: Dental Implants, so they know what the customer was reading. You can set the position, icon, greeting, employees, department, working hours, offline message, and a pre-filled message such as “Hi, I'm interested in your dental implant treatment.” Outside working hours, the widget shows the offline message instead of opening WhatsApp.
Messaging
Yes. An employee can create a quotation from the customer conversation — the customer, products, quantities, prices, VAT, and total — then send it on WhatsApp. The customer receives the total with View Quotation, Accept, and Pay. Status moves from Draft to Sent, Viewed, and Accepted or Rejected. An accepted quotation becomes an invoice with a PDF, invoice number, amount, due date, and a payment button. That invoice connects to a payment link and a payment gateway, then to Paid and a receipt. The quotation, invoice, and payment stay linked to the same customer conversation.
Messaging
Yes. You set services with a duration and price, and staff working days, breaks, and holidays. A customer chooses a service, a preferred employee, a date, and an open slot, then confirms and pays when that service requires payment. The confirmation message includes View Booking, Reschedule, and Cancel. Reschedule and cancel stay available until the cancellation period you set. A booking buffer keeps the next slot from starting on top of the one before it.
Messaging
Booking is the appointment the customer creates. Scheduling is the sequence WatMark sends around it. A confirmation goes out when the booking is created. Reminders go out 24 hours before and 2 hours before. After the appointment, WatMark can ask for feedback, follow up on a no-show, and send another follow-up 7 days later. From the reminder, the customer can confirm, reschedule, cancel, ask for the location, or contact the business.
Messaging
Yes. WatMark supports multiple WhatsApp Business number connections so you can keep support, sales, or brand lines in separate inboxes on the same platform.
Messaging
No. WatMark subscription pricing is separate from Meta WhatsApp messaging charges. Messaging costs are billed according to Meta’s pricing for your use case and region.
Messaging
Yes. WatMark can exchange WhatsApp events and messages with your existing business software through APIs and webhooks.
Messaging
No. WatMark generates suggested replies and conversation insights based on conversation history for employees to review, edit, and send. AI does not automatically send replies to customers. You can turn AI on or off in Settings.
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Demo
Tell us about your team and how you use WhatsApp today. We'll follow up to schedule a walkthrough.
WhatsApp us at +971 50 409 0294. Prefer email? Write to [email protected]
Give your team one place to manage customer conversations, internal team chat, bulk campaigns, automation, Facebook and Instagram lead forms, Click-to-WhatsApp ads, a website widget, commerce, quotations, appointments, and scheduling.
