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Advanced Campaign Analytics

Delivery counts show whether a message arrived. Campaign analytics continues that story through replies, leads, customers, and revenue, then sets the result against what the campaign cost. The October Sale example follows 10,000 sends to AED 42,500 in revenue, with cost per lead, conversion rate, ROI, and the leads each employee generated.

Advanced Campaign Analytics

WatMark

AK

Campaign

October Sale

Completed

Results funnel

85 customers produced AED 42,500 in revenue

Analytics

  • Sent

    10,000

  • Delivered

    9,650

  • Read

    8,900

  • Failed

    350

  • Replies

    840

  • Leads

    320

  • Conversions

    85

  • Revenue

    AED 42,500

  • Cost

    AED 8,500

  • Cost per lead

    AED 26.56

  • Conversion rate

    26.6%

  • ROI

    400%

Conversion rate is customers divided by leads. ROI compares AED 42,500 in revenue with the AED 8,500 campaign cost.

Leads by employee

Alex generated 35 leads

  • Funnel from sent and delivered through read, replied, lead, customer, and revenue
  • Failed messages, cost, cost per lead, conversion rate, and ROI beside the send counts
  • Employee results, such as who generated the leads
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Related features

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AutomationAutomatically send product, offer, and order-update messages instead of forwarding them by hand.Meta LeadsPeople who fill a Facebook or Instagram ad form show up here, ready to follow from a new lead to converted.Click-to-WhatsApp AdsA click on a Facebook or Instagram ad opens WhatsApp, and WatMark saves the campaign, the customer, and who was assigned.

Bring your WhatsApp conversations together.

Give your team one place to manage customer conversations, internal team chat, bulk campaigns, automation, Facebook and Instagram lead forms, Click-to-WhatsApp ads, a website widget, commerce, quotations, appointments, and scheduling.

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