WhatsApp bulk messaging with approved templates
Campaigns let you send outbound business messaging with approved WhatsApp templates — without forwarding messages one by one. Address each recipient by name, target tagged audiences, and watch campaign health from the dashboard. Campaign analytics then shows what those sends produced: replies, leads, customers, revenue, and which employee generated the leads.
Bulk Messages & Campaigns
- Bulk send approved templates to customers and leads
- Personalize messages with the recipient’s name and tags
- Segment audiences and track campaign delivery
See template examples grouped by the Meta category that sets the message rate. After a send, campaign analytics follows those messages through to leads, customers, and revenue.
WhatsApp message templates: categories, approval and examples
A campaign is a bulk send on WhatsApp
WatMark campaigns send an approved WhatsApp template to many customers or leads at once. You can address each recipient by name and target people by the tags on their conversations, instead of forwarding the same message one chat at a time.
Search often calls this a WhatsApp broadcast or a WhatsApp marketing campaign. In the product the screen is Campaigns. The send is still a template Meta has approved, to people who agreed to hear from the business.
Who you can message
Use campaigns for customers and leads who opted in. The message templates guide states that messaging people who did not agree harms your quality rating and can limit sending. That opt-in rule is WhatsApp policy. This page does not describe a separate consent list inside WatMark.
Tags and conversation segments are how you choose the audience. Example tags are ones you define for the business, such as a product interest or a customer group, not a fixed list of segments.
What you set before the send
The campaign screen asks for a campaign name and a description, then a Meta template. The template shows its category, language, and an approved state. Parameters, such as the recipient's name, take a caption and a default value used when sending. The live preview shows the header, message body, signature, and buttons.
You save the campaign from that screen. Personalization uses the recipient's name and tags. After the send, campaign health is on the team dashboard.
What happens after someone replies
A reply is a conversation in the shared inbox. The team can assign it, add an internal note, and continue with the person who wrote back. The campaign is the outbound send. The inbox is where that send turns into a conversation.
Automation is the other path. Rules and chatbots reply when a customer writes or taps a button, and can send an approved template message when the 24-hour window has closed. A campaign is the audience send you create. Both still follow WhatsApp's template rules.
What the numbers on the analytics screen mean
Delivery counts show whether a message arrived. Campaign analytics follows the send through read, replied, lead, customer, and revenue. The same view shows failed messages, campaign cost, cost per lead, conversion rate, ROI, and how many leads each employee generated.
The October Sale screen is sample data in the product, not a customer result. Use it to see which counts the report includes. Your own campaign uses your sends.
Templates, categories, and what you pay
A template is a pre-approved message for sending outside the 24-hour reply window. You submit it through the platform and Meta reviews it. Marketing, utility, authentication, and service are the categories that set the message rate. Replies inside a customer's 24-hour window are service messages, priced separately from marketing templates. The pricing calculator shows the UAE rates, including the free monthly service allowance on each business number.
Campaigns and bulk messaging are included on every WatMark plan. They are the same capability here: approved templates sent through campaigns. Meta's WhatsApp messaging charges are separate from the subscription and depend on category and country. The pricing calculator shows those rates.
Frequently asked questions
- Do I need an approved template to send a campaign?
- Yes. Bulk sends use approved WhatsApp templates. Meta reviews a template before it can be sent outside the 24-hour reply window.
- Who can I include in a bulk send?
- People who opted in to hear from your business. Messaging people who did not agree can harm your quality rating and limit sending. Target the audience with tags.
- Are WhatsApp messaging fees included in the WatMark plan?
- No. Campaigns are included in the WatMark subscription. Meta charges for delivered messages separately, by category and country.
- What can campaign analytics show?
- Sent, delivered, read, replies, leads, customers, and revenue, plus failed messages, cost, cost per lead, conversion rate, ROI, and the leads each employee generated. Sample figures in the product are examples.
- How is a campaign different from automation?
- A campaign is a bulk send of an approved template to a tagged audience. Automation is rules and chatbots that respond to what a customer does. Replies from either one land in the shared inbox.
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